I spent all weekend working on implementing some of the personal branding concepts I have learned in the Reach Personal Branding Certification program. I will talk about this process further a little later in the summer once I've completed it.
For now, I knew there were several things I had to do. I needed to make sure my blog was up to speed. I had planned to write on my online course development process, so after some reflection, I went back and made sure my steps were all up-to-date.
I also knew I needed to redo my website. I purchased my name domain (samleonardbeck) a year or more ago when I first became aware of the importance of branding concepts. I had created a quick website with the simplistic web designer provided by my host. I wasn't crazy about the end result, but it was sufficient, or so I thought.
I can't believe how much I have learned since then about branding! When I originally did my website, I chose the colors simply because I liked them and thought they stood out. After going through the branding work, I realize that red was indeed the best color for me. I continued to use the black, gray and white because those are basically the colors I tend to wear. I included a little yellow in my new website because that is also a good branding color for me.
I purchased a website development software and spent the weekend learning how to use it. Fortunately, it was pretty intuitive and fairly easy to learn. I'm finalizing my website this week and hope to upload it in a few days. As a Maximizer, I know I won't be totally happy with it, but I can continue to revise it as I go along.
Now, back to online course development!
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